How to Integrate Kartra with WebinarJam & EverWebinar: Complete Guide 🚀
Connecting Kartra with WebinarJam or EverWebinar lets you use a webinar registration or attendance event to organize contacts and trigger follow-up in Kartra. In my video, I show the account connection, a Kartra registration page, and tags for different attendee actions.
Affiliate disclosure: I may earn a commission through links on this page. The video uses an earlier interface; the current connection steps below were checked against Kartra’s help guide in September 2026.
What this integration does
There are two parts: connecting the accounts, then telling each webinar which actions should update Kartra. A successful connection alone does not create your lists, tags, or follow-up sequence.
You can also use a Kartra landing page for webinar registration. That page setup is separate from the rules that send registrant information to Kartra.
1. Connect Kartra to WebinarJam or EverWebinar
In Kartra, open Settings → Integrations → API and copy your API key and API password. In WebinarJam or EverWebinar, open Profile → Integrations, choose Kartra under Autoresponders, enter those credentials, and connect.
Keep the credentials private. They belong in the integration settings, not in page copy or a public registration form. Confirm the connected status before continuing. Kartra’s current integration guide shows the connection steps.
2. Add webinar registration to a Kartra page
Create the webinar first so it has its own registration details. In the video, I use express configuration for the initial setup, then return to the other options later.
In Kartra’s page builder, choose a webinar registration page template and edit the registration button. The demonstration uses the webinar-registration popup option and asks for the Webinar ID and hash. Copy the matching values from that webinar’s integration details. A member ID is not a substitute for the hash.
Save the page and test its registration button. Check that it opens the correct webinar and offers the intended date or schedule.
3. Create lists, tags, and integration rules
In Kartra, create a list for the webinar audience and clear tags such as Registered, Attended, and No-show. Include the webinar name in your naming system if you run several events.
Open the webinar’s full configuration and its integration settings. Select Kartra and map the available webinar events to the correct list or tag. Configure the rules for this specific webinar; connecting your account does not automatically build them.
Only add a Purchased tag when your checkout or purchase-tracking setup actually confirms a purchase. Clicking an offer is not proof that someone bought.
4. Build useful follow-up
In my walkthrough, I distinguish a one-off broadcast from an automated sequence. A broadcast is useful for a single announcement. A sequence is better for a planned series of messages triggered by registration or another relevant action.
Give attendees and no-shows an appropriate next step. Someone who missed the session might need a replay; someone who watched it may need answers about the offer. Decide which system sends confirmation and reminder emails to prevent duplicate messages.
5. Start with one automation
My recommendation is to get the Registered tag working first. Then add attendance-based follow-up and other actions one at a time. That makes it much easier to identify a rule that is sending the wrong message.
Keep the promise on the landing page consistent with the webinar: live session, recorded presentation, or recording with live chat. The same applies to dates, time zones, and replay access.
Troubleshooting the integration
Account will not connect: check that both Kartra credential values were copied completely and entered in the correct integration fields.
Contact is missing: confirm the webinar has an integration rule for registration, then check Contacts in Kartra using the test email address.
Tag or email is missing: check the exact list or tag selected in the webinar rule and the trigger used by your Kartra sequence. Also check whether the event that triggers the rule has actually occurred.
Choose the accounts you need
See my Kartra partner offer. Use WebinarJam for live webinars or EverWebinar for recorded, automated sessions. SOLO40 gives 40% off your first WebinarJam or EverWebinar payment across billing options; it is not a lifetime renewal discount.
Before purchasing both webinar products separately, check the current WebinarJam plans: Basic, Professional, and Enterprise advertise EverWebinar included. See my WebinarJam pricing guide and EverWebinar pricing guide.
Test before sending traffic
Use a test registration to check the complete path: Kartra landing page, webinar registration, joining link, contact record, correct tag, and intended email. Then test the attendance-based rules with a test session.
Do this before promoting the page. A connected-account badge confirms only the account connection, not every step of your funnel.
Next: finish the webinar setup
For the presentation itself, follow my WebinarJam review and tutorial or EverWebinar review and tutorial. Start with one complete webinar and one useful follow-up sequence, then build from there.
