How I got to 10k REAL Subscribers Using YouTube Promotion Ads
Today, I'm super excited to spill all the beans on how I grew my subscriber count to over 10k adding 3k new subs using YouTube promotions ads. I’ll tell you how to get the absolute lowest cost per sub and share my take on whether I feel it was really worth it.
Step 1: Analyze Your Top Performers 📊
First things first, before diving into promotions, you need to know which of your videos are already performing well in terms of subscribers. Head over to your YouTube Studio and delve into your analytics. Look for videos with high subscription rates relative to views. These are your golden geese! 🐥
Now, to make life easier, export your analytics to Google Sheets and calculate subscription rates for each video. Focus on videos that are broad enough to appeal to a wide audience but still represent your channel's niche.
Step 2: Create Your Ads 📹
Now, onto the fun part—creating your ads! Head to the Promotions section in YouTube Studio and start a new promotion. Choose the "audience growth" goal and select your top-performing videos one by one. Set your targeting preferences, focusing on countries where your audience resides and where ad costs are reasonable.
While Google's automated targeting might sound scary, trust me, it works like a charm, leveraging your channel's existing data to find similar audiences. However, keep in mind that manual targeting might be necessary for newer channels with limited data.
Step 3: Optimize Like a Pro 🎯
Once your ads are live, it's time to roll up your sleeves and optimize. Let them run for at least a week to gather sufficient data, then analyze which ads are performing best. Check metrics like cost per subscriber and adjust targeting as needed.
Pro tip: Use the "Google Ads Reporting" feature to dig deeper into which countries are driving the best results. This hidden gem helps you optimize your ads for maximum efficiency, saving you both time and money. 🌟
My Experience and Final Thoughts 💭
Running promotions ads was a game-changer for me, helping me surpass my subscriber goal and reach new audiences worldwide. However, it's essential to manage your expectations. While promotions can boost your subscriber count, not all subscribers may be highly engaged or convert into loyal fans.
Ultimately, the success of your promotions depends on your goals and niche. If you're aiming for vanity metrics or have a global audience, promotions can be a valuable tool. But if you're expecting instant engagement or sales, you might want to explore other strategies.
So, fellow creators, give promotions a shot, track your results diligently, and share your learnings with the community. Together, we can navigate the ever-changing landscape of YouTube growth and create thriving channels!
