What is Interactive Marketing Content? - Examples and Tutorial
Watch the video tutorial for examples and step-by-step instructions
Hey there, fellow marketers! Kevin here, and today we're diving into the exciting world of interactive marketing. If you're tired of the same old passive content, this is the post for you. We'll explore how to create engaging, interactive content that pulls your audience in and keeps them participating. Trust me, it's way more fun and effective than just reading a blog post or watching a video. Ready? Let's get started!
What is Interactive Marketing?
Interactive marketing is all about creating content that involves your audience. Instead of just feeding them information, you get them to actively participate. Think about a cool calculator that helps you figure out your earning potential or a quiz that gives you personalized results. The engagement level is through the roof compared to passive content!
Why Interactive Marketing Rocks 🎉
Higher Engagement: When people interact with your content, they're more engaged. They remember your brand and are more likely to take action.
Personalized Experience: Interactive tools like calculators and quizzes offer personalized results, making the content more relevant to each user.
Shareable Content: People love sharing fun and useful tools with their friends, which means more exposure for your brand.
Three Easy Ways to Create Interactive Content
I'm going to show you three super easy ways to create interactive content for your business. These methods don't require any coding skills, just a bit of creativity and some handy tools. Let's dive in!
1. Create a Customized Calculator 🧮
Calculators are fantastic because they provide personalized results based on someone's unique circumstances. Here's how you can create one:
Step 1: Use ChatGPT
Head over to ChatGPT and sign up if you haven't already. It's free and only requires an email address
ChatGPT is an AI assistant that can help you create a calculator. Just describe what you need in plain English
Step 2: Define Your Calculator
Think about your industry and the common questions you get. These can often be turned into a calculator
For example, if you're in the fitness industry, you might create a BMI calculator
Step 3: Generate the Code
Tell ChatGPT what you need, like "create a calculator to measure BMI in both metric and imperial units with navy blue as the primary color"
ChatGPT will generate the code for you. Copy this code and save it as an HTML file
Step 4: Embed the Calculator
Paste the code into your website or landing page builder.
Publish the page, and you're done! You now have a valuable tool on your site.
2. Make a Quiz 📝
Quizzes are another fantastic interactive tool. They provide personalized results and valuable data for you. Here’s how to create one:
Step 1: Use Interact Quiz Builder
Head over to Interact Quiz Builder and start creating your custom quiz using the AI
If you don't know what kind of quiz to make, let the tool figure it out for you
Step 2: Input Your Details
Enter your website URL and describe what your business does
The tool will generate quiz ideas based on this information
Step 3: Customize and Publish
Choose a quiz type, customize the questions and results, and add your branding
Publish the quiz and get an embed code or a shareable link
Step 4: Use the Data
Use the data from the quiz to segment your audience and personalize your marketing efforts
3. Create Interactive Videos 🎥
Video is already engaging, but you can make it even better with interactive elements. Here’s how:
Step 1: Use Kartra
Sign up for a 30-day free trial of Kartra, which has everything you need for interactive videos
Step 2: Upload Your Video
Go to the media section and upload your video
Step 3: Add Interactive Elements
Add clickable elements, CTAs, or forms that appear at specific times during the video
You can even make it so viewers have to complete a form to continue watching
Step 4: Preview and Publish
Preview your video to ensure everything works as planned
Publish and share the interactive video with your audience
Why Interactive Content is a Game Changer
Interactive content is not just about being cool; it’s about creating meaningful connections with your audience. It makes your content more engaging, memorable, and shareable. Plus, you get valuable insights into your audience’s preferences and behaviors.
Ready to Get Started? 🚀
So there you have it—three easy ways to create interactive content for your business. Whether it's a calculator, a quiz, or an interactive video, these tools can help you stand out and engage your audience like never before. Give them a try and watch your engagement soar!
