Unlock Your Competitor's Ad Secrets for Free! 🚀
Your competitor's ads are converting like crazy, right? Today, I'm about to show you how to uncover their ad secrets across every platform for free!
Discover the Best Ads in Your Niche with TikTok Creative Center
TikTok has arguably the most comprehensive free ad research solution out there. The platform's Creative Center is loaded with tools and metrics that help you spot the best-performing ads in your niche. Here's how you can start:
Search by Company or Keyword: Simply type the company or keyword you're targeting, like "Shopify" or "Fitness." You’ll instantly see a summary of the top ads and detailed metrics like likes, views, and conversion rates.
AI Assistance for Ad Analysis: TikTok's built-in AI, called Symphony, can break down an ad's effectiveness for you—including creating similar scripts and answering your questions on ad structure. 🤖💡
Use Powerful Filters: TikTok lets you filter ads by industry, campaign objective, and even performance tiers (e.g., top 1% to 20%). This feature makes it easy to discover the absolute best ads in your niche!
TikTok's Creative Center is an amazing resource to learn from successful ads, understand what makes them work, and even generate ad scripts with just a click.
Facebook & Instagram Ads: Leveraging Meta's Ad Library
Meta offers a powerful Ad Library for researching your competitor's ads on both Facebook and Instagram. This library lets you:
Search by Keyword or Advertiser: You can see when ads started running, the platforms they are on, and even the ad's landing page. Whether you’re looking for video ads, text ads, or image ads, the Ad Library is a goldmine for ad intelligence.
Filter for Long-Running Ads: The trick here is to look for ads that have been running for at least 2-3 months. If an ad is still active after that long, it's likely working well for your competitor! 🏆
Unlike TikTok, Facebook doesn’t have built-in AI for ad analysis, but there’s a clever workaround:
Screenshot the Ad: Take a screenshot of the ad you want to analyze.
Upload to ChatGPT: Use ChatGPT to break down the ad by telling it: “You are an ad expert. Break down this ad.”
This way, you can get insights similar to those from TikTok Symphony, all for free!
Uncovering Google Ads: Ads Transparency Center
Google's Ads Transparency Center provides another avenue for ad research. While you can't search by topic or keyword, you can search by Advertiser or Website. Here’s what you can do:
View Ads by Format and Platform: See ads for platforms like YouTube, Google Display Network, and even Play Store.
Track Ads Manually: Unfortunately, you can't see the start dates of ads, but if you keep track of what ads your competitor is running manually, you’ll get a good sense of which are performing well.
Google doesn’t have a built-in AI to analyze ads either, but you can use the screenshot and ChatGPT method here too.
LinkedIn Ads for B2B: Using LinkedIn Ad Library
For B2B advertising, LinkedIn is king 👑. LinkedIn's Ad Library lets you search by company or keyword, and gives you access to ads and even data like impressions, targeting locations, and ad duration. This is a great way to understand your competitor's approach to B2B.
Some ads will provide detailed data, such as targeting specifics or total impressions.
Historical Insights: You can even use LinkedIn's filters to look at ads that ran during specific periods, like holiday campaigns.
Other Platforms: Pinterest, Snapchat, Apple, and X (Twitter)
Pinterest, Snapchat, Apple App Store, X (Twitter): All these platforms have limitations in that their ad libraries are often only available in the EU. However, they can still be useful if you’re targeting global markets.
Manual Tracking: These ad platforms give you basic targeting information, like age, region, or ad duration, so they can still provide some value if you’re creative.
Special Note on X (Twitter): Twitter’s ad library isn’t very functional, so using third-party tools might be your best bet here. 😅
Here’s the full List (EU Only):
The Game-Changer: AdCreative.ai for All Platforms 🛠️
If you want to track ads across multiple platforms and get even more insights, you should consider using AdCreative.ai. Here’s why it’s a game-changer:
Competitor Tracking Made Easy 🔍
AdCreative.ai aggregates information from every major platform. All you need to do is track a competitor by entering their website. You’ll get:
Visitor count, traffic channels, pages per visit, and more.
Ad data from TikTok, LinkedIn, X (Twitter), Facebook, Instagram, and even Pinterest in non-EU regions!
Create Your Own High-Performing Ads in Seconds
The coolest part of AdCreative.ai is its ability to help you create ads in seconds:
Brand Setup: Enter your website and let AdCreative.ai create your brand profile, including logo and brand colors.
Ad Packages: Provide a link (e.g., your blog post), pick your objectives (like free trial or direct conversion), and the AI will generate ready-to-use ads for platforms like LinkedIn, Facebook, and Instagram.
Conversion Score for Ad Improvement: Once your ads are ready, upload them into AdCreative.ai’s scoring tool. It provides detailed feedback on what to improve, like vertical symmetry or calls to action.
Video Ads with Narration: Not just text and image—AdCreative.ai also creates video ads with voiceovers. All you need to do is paste the link of the content you want to promote and let the tool do the rest. 🗣️🎥
It’s incredibly impressive how this tool generates multiple ad variants, even scoring them and providing improvement tips—all with just a few clicks.
Click here to try it out and start a free trial.
Bonus Tip: Analyze Video Ads with ChatGPT
Analyzing video ads might seem challenging, but there's an easy solution. Here’s how to do it:
Download the Ad Video: Use AdCreative.ai to download your competitor's video ads.
Use a Free Transcription Tool: Upload the video to Submagic to generate a transcript.
Paste the Transcript into ChatGPT: Ask ChatGPT to break down the transcript. You’ll get a detailed analysis similar to the text/image ad breakdowns.
This technique lets you understand the narrative, visuals, and tone used by your competitors, giving you the insights to create killer video ads! 💥
Summary: How to Use These Secrets to Create Amazing Ads
Study Competitors Using Free Tools: Platforms like TikTok Creative Center, Meta Ad Library, and LinkedIn Ad Library help you discover the best-performing ads in your niche.
Understand Why Ads Work: Use TikTok Symphony or ChatGPT to break down the structure of these ads and learn what makes them successful.
Create Your Ads (Manually or with AdCreative.ai): For a manual (and free) approach try Canva, while for a comprehensive, time-saving solution, AdCreative.ai is your best bet.
Track, Improve, and Repeat: Use the creative scoring features to refine and improve your ads. Iterate until you get the best version possible.
The key to winning in online advertising is to replicate success and innovate upon it. Use these tools, study the best ads, and with the help of AI, create high-converting ads with ease!
