Interact Quiz Builder Review: Features, Pricing, and Is it Good?
For me, the hardest part of creating a quiz is coming up with the idea, writing the questions, and making the results fit together. Interact quiz maker does a surprisingly good job of getting that first version built with AI.
I used it to create a quiz about marketing automation, connect the results to Kartra, and explore the publishing options. I liked how quickly I could get from an idea to something useful. The design controls and results-page formatting were the parts I found limiting.
My verdict: Interact is worth trying if you want a quiz that captures leads and helps you send people more relevant follow-ups. It is especially useful when you want help writing the quiz itself. I would test the design options before committing if you need a very specific layout.
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What is Interact quiz builder?
Interact lets you build quizzes, collect email addresses, and group people by their answers or results. You can share a hosted quiz or embed it on your website, then connect the leads to your email marketing platform.
The feature that stood out to me was the AI quiz builder. It helps with the topic, questions, answers, and result pages. That saves a lot of the planning work that can stop you from ever getting a quiz published.
How I created a quiz with Interact AI
1. Give it context about your business
I started with the option for people who do not have a quiz idea yet. I supplied my website and explained that I help entrepreneurs use tools and automation to grow their businesses with limited time and resources.
You can also supply text for context. If you already have an idea or title, you can start there instead.
2. Pick an idea and keep the quiz short
One suggestion was “What marketing automation solution will solve your time crunch?” That felt relevant to my audience, so I chose it. I let Interact choose the quiz type and kept it to five questions. My recommendation is to stay under ten rather than make people work through a long questionnaire.
The generation step took a few minutes. It produced questions about how often someone uses automation, their biggest challenges, and how confident they feel integrating new tools. I was impressed by how well the questions matched the context I had provided.
3. Review the questions and personalize the results
Interact also created result pages, including Automation Apprentice, Enthusiast, and Productivity Pro. The scoring was already mapped, and I could adjust the point values.
This is where I would spend time personalizing the quiz. Make each result useful, then give that person a sensible next step: a guide, a product, a coaching offer, or another resource. You can use different calls to action for different results or the same one for everyone.
Templates, images, and branching logic
You do not have to use AI. I also browsed the templates, including nutrition and fitness examples. You can preview the questions, answers, and design before choosing one.
I liked the built-in image search because it saved me from finding and uploading every image separately. Interact supports Unsplash and Giphy, as well as your own uploads. You can change colors and fonts, with branding options depending on your plan.
Branching logic lets you send people to different questions based on their answers. I demonstrated how to connect the branches, then switched it off to keep my example simple. It is useful when different answers genuinely need different follow-up questions.
How do Interact quizzes capture leads?
You can add an opt-in form, choose the contact fields, and decide whether someone can skip the email step. I like having that choice. A required form and an optional form serve different goals, so think about the experience you want people to have.
The integration is the part I find especially useful. In my Kartra setup, I mapped quiz results to actions such as adding a contact to a list, updating a field, or applying a tag. That lets me follow up based on what someone actually needs.
After mapping the results, use the integration test to check that the information reaches the right place. You can also store leads in Interact and download them instead of connecting an email tool straight away.
Interact’s integration directory includes Kartra, Kit, Mailchimp, Flodesk, and other marketing tools. Check your platform and the required plan before subscribing.
Publishing your quiz and checking the results
Publishing gives you a share link and embed options. The hosted link is convenient if you want to send people straight to the quiz. I also showed a quiz embedded on my own website: you copy the embed code into your website builder.
There are promotional options such as a popup or announcement bar, too. Those give you more ways to put the quiz in front of existing visitors.
The analytics I showed included views, starts, completions, leads, and shares. I could inspect individual responses and download leads as a CSV. Each quiz had its own reporting, which made it easier to understand what was happening without mixing different topics together. Analytics access varies by plan.
What I found limiting
In my original testing, the main frustrations were around customization. These were annoyances rather than deal breakers, but they are worth considering when you build your own quiz.
Basic design controls. I could change the button color but not its white text. Some color settings were global, and the logo had a fixed position. I could work around this, but I wanted more flexibility.
Multiple-choice answers. I could use text or images, but the question format was still multiple choice. If you need matching questions or other survey-style inputs, check that the tool fits your needs.
Limited results-page formatting. I wanted more layout options and additional call-to-action buttons. Redirecting people to a custom results page on my own website was a useful workaround.
No simple undo in the editor I tested. Changes autosaved, which made accidental edits frustrating.
Interact still supports custom results-page redirects. That is the option I would explore if the built-in result page cannot present your offer the way you want.
Interact quiz pricing: which plan makes sense?
Prices checked September 17, 2026. The paid prices below are monthly equivalents billed annually, before discounts:
Free: $0. Two quizzes and 100 completions per month, with Interact branding and no integrations or analytics.
Lite: $27/month billed annually. Five quizzes, 500 email leads per month, basic integrations, and basic analytics. Interact branding remains.
Growth: $53/month billed annually. Twenty quizzes, 2,000 email leads per month, white labeling, advanced analytics, and conversion tracking.
Pro: $125/month billed annually. Fifty quizzes, 8,000 email leads per month, advanced integrations, and more team capacity.
Monthly billing is also available. Compare the current plans and billing options before choosing.
I would start with the lowest plan that covers your email integration and branding needs. You may not know how many leads the quiz will generate yet. Upgrade when your usage or workflow justifies it.
Is Interact free?
Yes. Interact now has a free plan. Its 100-completion monthly limit applies even when lead capture is off; quizzes pause at that limit until the next billing period. The public paid-plan trial is now seven days. My original video shows an earlier 14-day trial and older pricing.
My Interact discount code
Get started with Interact and enter SOLO20 at checkout for 20% off. The code applies to monthly and annual subscriptions. Check the discounted total before completing your purchase.
Is Interact quiz maker worth it?
I had a lot of fun making quizzes with Interact. The AI helped with the hardest part—turning a business topic into questions and useful results—and the email integration gave those results a practical purpose.
I would recommend trying it if you want to build your email list, recommend a product, or group leads for more relevant follow-ups. If you need detailed control over every design element, test those requirements first.
Start with one short quiz and one clear next step for each result. Publish it, look at the responses, and improve it based on what people actually do.
