How to Generate Leads with a Quiz Funnel

Hey there! Have you ever wondered how some online business owners generate a massive email list with minimal effort? I’m talking about people like Jenna, an online business owner, who used a simple quiz to add 105,000 subscribers to her email list. 😲 That's the power of lead generation quiz funnels, and in this post, I'm going to show you how she did it and how you can create your own high-converting quiz. Let's get into it!

Why Quizzes Are Game Changers for Lead Generation

Before diving into the how-to, let’s talk about why quizzes are so effective for lead generation. Quizzes convert like crazy – a recent study showed that quizzes can convert at over 40% on average. Here’s why:

1. Fun and Interactive: People love doing quizzes. They feel more engaging and personal compared to a generic guide.

2. High-Quality Leads: Quizzes gather personal information, allowing you to segment leads and tailor follow-ups, resulting in higher-quality leads.

3. Easy to Create: Unlike elaborate guides or hour-long webinars, you can create a quiz in just a few minutes.

Jenna's Quiz Funnel Breakdown

Let’s break down Jenna's quiz and see how it worked so effectively.

The Structure of Jenna’s Quiz

1. Quick Completion: Jenna’s quiz was designed to be completed in under a minute with just 10 questions.

2. Lead Capture: At the end of the quiz, there was a mandatory lead capture form to collect email addresses.

3. Personalized Results: Based on the quiz responses, participants received personalized recommendations and offers.

Why It Worked

Jenna's quiz was basic but effective. It wasn’t about groundbreaking information; it was about structure and personalization. The quiz created a seamless flow from engagement to lead capture and provided valuable personalized results that kept participants interested and invested.

Creating Your Own Quiz

Now, let’s create your own high-converting quiz. We’ll use Interact Quiz Builder, an AI-powered tool that can help you create a quiz in under two minutes.

Step 1: Set Up Your Quiz

1. Use the AI Quiz Builder: Go here to use Interact’s AI Quiz Builder.

2. Choose Your Quiz Type: You have three options:

   • If you don’t know what quiz to make, use the AI to help you decide.

   • If you have an idea but not a title, get suggestions.

   • If you know exactly what you want, start building.

3. Enter Your Website: Provide your website or relevant text about your business.

4. Define Your Business and Problem: Describe what your business does and the most common problem you solve.

Step 2: Customize Your Quiz

1. Choose Quiz Ideas: Select from the AI-generated quiz ideas that match your business.

2. Pick Number of Questions: Choose the number of questions (e.g., 5 questions to keep it simple).

3. Review and Edit: Customize questions and answers to ensure they are relevant to your audience.

Step 3: Integrate Lead Capture

1. Enable Lead Generation: Decide what information to capture (e.g., email address, first name).

2. Privacy Options: Consider privacy options based on your region.

3. Gate the Results: Make lead capture mandatory or skippable based on your preference. You can also incentivize email capture by offering to send quiz results via email.

Step 4: Integrate with Your CRM

1. Choose Your CRM: Interact Quiz Builder integrates with various automation systems like Kartra, HubSpot, and more.

2. Map Fields: Connect your quiz to your CRM by mapping the fields.

3. Tag and Segment: Use tags to segment leads based on quiz responses for personalized follow-ups.

Setting Up Your Landing Page

To host your quiz, you’ll need a landing page. Let’s use Kartra for this example:

1. Create a Landing Page: Use Kartra to build your landing page. Choose from numerous templates and customize them to fit your brand.

2. Embed Your Quiz: Copy the embed code from Interact Quiz Builder and paste it into your landing page using Kartra’s drag-and-drop functionality.

3. Customize Your Page: Adjust the design and content to match your quiz and brand.

Setting Up Email Automation

After collecting leads, you’ll want to send them their quiz results and follow-up emails:

1. Create Tags in Kartra: Set up tags based on the personas or results from your quiz.

2. Build an Email Sequence: Create an email sequence that checks for these tags and sends personalized emails.

3. Include Results in Emails: Copy and paste the quiz results into the emails to deliver on your promise of sending their personalized results.

4. Add Follow-Up Offers: Include additional emails with relevant offers based on the quiz responses.

Driving Traffic to Your Quiz

With your quiz and landing page set up, the final step is driving traffic. You can use organic methods like social media posts and SEO or paid methods like Facebook Ads and Google Ads to bring people to your quiz.

Track and Optimize

Monitor the performance of your quiz using Interact Quiz Builder’s analytics. Track views, starts, completions, and leads. Use this data to optimize your quiz and follow-up strategies for even better results.

Conclusion

Creating a high-converting lead generation quiz is easier than you think. With tools like Interact Quiz Builder and Kartra, you can set up a quiz, capture leads, and automate follow-ups in no time. Here’s a quick recap:

1. Identify Your Audience: Know who your ideal customers are and what problems they want to solve.

2. Build and Customize Your Quiz: Use AI tools to quickly create relevant and engaging quizzes.

3. Integrate and Automate: Use CRM integrations to segment leads and send personalized follow-ups.

4. Drive Traffic and Optimize: Promote your quiz and continuously improve your strategy based on performance data.

If you create a quiz, drop the link in the comments below. I’d love to take it!

And if you want a little more help with creating your quiz check out My free resources below:

• How to Create a High-Converting Quiz in Minutes (Free Guide)

• Discover the best type of quiz for your business