10x Your Cold Email Reply Rates with Personalized Video Emails at Scale 🚀
Are you tired of sending out hundreds of cold emails and hearing nothing but crickets? 🦗 Trust me, I’ve been there. Earlier this year, a friend of mine who runs a marketing agency faced the exact same problem. Batch after batch of emails went unanswered, leaving him frustrated and stuck.
That’s when I stepped in to help. After trying countless strategies, we finally stumbled upon one simple yet powerful hack: sending personalized videos at scale. Once we implemented this, his reply rate shot up by 10x! 📈
In this post, I’ll show you exactly how we did it—and how you can instantly send 1,000 personalized videos using just one amazing AI tool. Let’s dive in! 🏊♂️
Why Personalized Videos Are a Game-Changer 🎥
Every day, your prospects are bombarded by cookie-cutter, copy-and-paste emails. That’s exactly why personalized videos are the ultimate way to stand out. They create a human connection that plain text just can’t match. ✨
But let’s be real—you don’t have time to sit down and record hundreds of personalized videos. That’s where AI comes to the rescue. With the hybrid method I’ll show you, you’ll get the best of both worlds: your real voice combined with AI personalization. The result? A video so convincing, your prospects won’t even realize it was automated.
Meet Your New AI Secret Weapon 💻
The magic tool behind this strategy is called HeyGen. It lets you create personalized video emails at scale, blending your real voice with AI to customize key details like the recipient’s name and company. Best of all, you can test it for free! 🆓
Here’s how to get started:
Sign up for HeyGen
Sign up on the HeyGen website for free. Once you’ve signed up, head to the dashboard and select the "Personalized Video" option.Record Your Video
Use your webcam or even your phone. Don’t worry about fancy equipment—authenticity matters more than production quality here.Add Variables
Create placeholders for variables like the recipient’s name or company. This ensures the AI personalizes only the parts that need changing while keeping the rest of the video genuinely “you.”Generate and Send
Once your video is ready, upload your contact list or connect HeyGen to your CRM via Zapier. HeyGen will automatically customize and send each video.
Step-by-Step: Creating a Personalized Video Email 🌟
Here’s a detailed walkthrough to get you up and running with HeyGen:
1. Record Your Base Video 🎤
Prepare a short script like this:
“Hi [Name], I wanted to create this quick video to introduce myself. My name is Kevin, and I’d love to talk about improving your marketing strategy at [Company Name]. Check out the info I’ve sent, and feel free to book a meeting using the link below. Talk soon!”
📌 Pro Tip: Keep your video under 30 seconds. Shorter videos have higher engagement rates.
2. Record Your Consent ✅
HeyGen requires you to record a quick consent video authorizing the use of your voice and likeness for AI cloning. This step only takes a few seconds.
3. Choose a Template 🖼️
HeyGen offers various templates, from basic videos to options that dynamically display the recipient’s name or website. Pick one that fits your style and message. For most cases, a clean and simple template works best.
Hybrid Personalization: The Secret Sauce 🧪
Instead of relying entirely on AI-generated voices, we’ll use a hybrid approach:
Record the majority of your message using your real voice.
Let AI insert the personalized details like the recipient’s name or company.
This makes your video feel authentic while saving hours of work. 🙌
📌 Pro Tip: When recording, speak clearly and pause briefly around the variables. For example, say:
“...improving your marketing strategy at [Google].”
This helps the AI seamlessly replace the placeholder text.
Sending Your Videos 🚀
Once your videos are ready, it’s time to send them out. Here’s how:
Upload Your Contact List
Import your list as a CSV file. On HeyGen’s free plan, you can send up to three videos. For unlimited videos, upgrade to the Creator Plan for $24/month.Customize Your Email
Personalize the subject line and body using tokens like[First Name]and[Company Name]. HeyGen automatically embeds a GIF of your video, which entices recipients to click. 👀Set Up Auto-Send
Save time by enabling auto-send. This ensures each video is emailed as soon as it’s processed.
Advanced Features You’ll Love ✨
Dynamic Backgrounds
Add elements like a prospect’s website or social profile to make the video even more engaging. This works great for industries like marketing and real estate.Landing Pages
HeyGen creates a landing page for each video. Customize the page with your logo, branding, and a clear call-to-action like “Book a Demo.”CRM Integration
Use Zapier to connect HeyGen with tools like HubSpot or Google Sheets. This allows you to automatically create and send videos as new leads enter your pipeline.
📌 Pro Tip: If you’re using a calendar tool like Calendly, add your link to the landing page to streamline scheduling.
What Makes This Method So Effective? 🔥
High Open Rates
The embedded GIF grabs attention, and recipients are more likely to click on a personalized video than a plain email.Scalability
Whether you’re reaching out to 10 prospects or 1,000, this method saves you hours without compromising quality.Authenticity
The hybrid approach ensures your videos feel personal and genuine, which builds trust and boosts replies.
Ready to Skyrocket Your Reply Rate? 🚀
Sending personalized video emails at scale has completely transformed my cold outreach game—and it can do the same for you! Whether you’re a marketer, entrepreneur, or sales professional, this strategy is a surefire way to stand out and get noticed.
Give it a try, and let me know how it works for you! Drop your thoughts in the comments below or share your use case. 👇
Happy emailing! ✉️✨
