The Best Social Media Automation Tools to Grow Your Audience 100% on Autopilot

Download the Blueprint: Grab my free social media automation blueprint here

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Imagine growing all your social media accounts without lifting a finger 🤯. Posting unique, valuable content multiple times a day, across all your platforms—automatically. Sounds too good to be true? Let’s dive into exactly how it’s done using the best social media automation tools available today.

Consistency is essential in today’s social landscape. Regular posting drives engagement, builds your audience, and establishes your presence as a thought leader. But who has the time to post multiple times daily across several platforms? With these top social media automation tools, you can turn the latest insights into posts for X (formerly Twitter), Facebook, LinkedIn, Instagram, and more—hands-free 👐.

Many tools claim to offer "100% automation," but they still require a fair amount of manual work. This method truly automates it all! Once you set it up, you can flip the switch and let it run. Here’s your step-by-step guide to growing your social presence on autopilot using Make, a powerful visual automation platform and one of the best social media automation tools available.

Step 1: Create Your Free Make Account 🆓

First things first, create a free Make account. You can sign up in seconds by clicking this link. Make is like Lego blocks for automation, so even if you’re new to automation, this platform is one of the best social media automation tools for making the process easy!

1. Sign Up: Set up your Make account

2. Create a New Scenario: Once your account is live, go to the Scenarios tab and click Create New Scenario.

Step 2: Import the Social Media Blueprint 🔄

To make things as simple as possible, I’ve already created a blueprint file for this setup. This blueprint includes every module you’ll need, so you don’t have to start from scratch. This kind of versatility is why Make is one of the best social media automation tools for scaling your social strategy.

1. Download the Blueprint: Grab my free social media automation blueprint here

2. Import the Blueprint: Go to More > Import Blueprint and select the file linked below.

3. Load it Up: Once loaded, you’ll see every module you need to create posts from the latest news in your niche.

Step 3: Set Up the Content Feed 🌐

Next, we’ll set up a feed to pull in the latest news and insights from your niche. This feature alone makes Make one of the best social media automation tools because of its ability to source, summarize, and share content effortlessly.

1. Choose Your Source: Sign up for RSS.app to gather content from any source you want. Whether it’s news sites, blogs, or social media feeds, you can pull them into one place.

2. Create a Feed: For instance, if your niche is AI tools, you can create a feed that pulls in the latest articles and insights. Just copy the feed URL and paste it into your Make scenario.

Tip: You can create feeds from Google News, Reddit, YouTube, or even Instagram. Get creative with your sources!

Step 4: Summarize with AI 🤓

Now that we have the content, let’s turn it into social media posts! We’ll use an AI language model to automatically summarize each article. This automated process—unique to the best social media automation tools—is a game-changer for anyone serious about growing their online presence.

1. Connect to Perplexity or ChatGPT: You can use any AI model you prefer (Perplexity, ChatGPT, Claude, etc.).

2. Set Up the API: Get an API key from your chosen AI tool, and load a small balance (as low as $5). This amount will last a long time since summarizing text is inexpensive.

3. Create Summaries: Use AI to extract the main points and create engaging summaries. You can even include the original URL for context or add your own insights!

Example: Your prompt might be, "Summarize this article for a social media post on AI tools for entrepreneurs." Let AI handle the rest! 🎉

Step 5: Customize for Different Platforms 📱

This step is where Make’s flexibility shines, and it’s one of the reasons it stands out as one of the best social media automation tools. We’ll use different modules to format each post specifically for Facebook, Instagram, and X, with options to add LinkedIn, Pinterest, or other networks.

1. Set Up for Facebook: Connect to ChatGPT, and use a prompt that engages Facebook’s audience. Keep it conversational, and make sure you stay within the character limit.

2. Optimize for Instagram: Here, you can include visuals by connecting to DALL-E or another image generator. Make sure your prompt is image-friendly—this makes your Instagram feed look more polished 📸.

3. Adjust for X (formerly Twitter): Twitter has a 280-character limit, so keep the text brief and impactful. Emojis and hashtags are also key for X!

Tip: Rename each module based on the platform to stay organized (e.g., Facebook Post Creator, Instagram Image Generator).

Step 6: Authenticate and Test 🔍

1. Authenticate Social Accounts: For each platform, log in through Make to enable posting. Most connections are as easy as logging into your account and allowing access. Twitter/X requires a few more steps to authenticate so here’s how to set it up with Make

2. Run a Test: Choose an article from your RSS feed, and let the automation run through each step. Check each social platform to confirm posts appear as expected.

Note: You’ll see Make pull the article, generate the summary, create the image, and then post to each platform—all in real-time. This seamless integration is what makes Make one of the best social media automation tools for busy entrepreneurs.

Step 7: Schedule Your Posting Frequency 📆

With everything set up, it’s time to automate your posting schedule. You can set posts to go out every few hours, daily, or even weekly, depending on your audience.

1. Set the Schedule: Go to Schedule Settings in Make and adjust the frequency. Want posts every 6 hours? Set the interval to 360 minutes. For daily posts, select a 24-hour interval.

2. Turn on Automation: Flip the switch, and let the automation do its thing!

Regular, automated posting not only saves time but helps keep your social channels active and engaging.

Final Tips and Troubleshooting 💡

Sometimes, a bit of troubleshooting is necessary. Here’s how to add even more functionality or address common issues.

1. Adding More Platforms: Want to add LinkedIn? Just ask Make’s AI assistant to create a new module, following the same steps we used for Facebook, Instagram, and X.

2. Using AI for Help: Make has a built-in AI beta assistant that can guide you through creating new modules or adjusting existing ones. Just type in your request, and the assistant will set up the logic for you.

3. Refining Posts: Experiment with different prompts for each platform. For instance, you might want more hashtags on Instagram or a call-to-action on Facebook.

Tip: Keep text out of images when possible, as generative AI can sometimes struggle with legibility. Make’s prompts already avoid this issue.

Ready to Level Up Your Social Media Strategy? 🚀

Using the best social media automation tools like Make and integrated AI, you can transform social media management from a time-consuming task into a seamless, hands-off system. With just a few clicks, you can turn any topic into engaging, platform-optimized posts. So, what are you waiting for?

Sign up for a free Make account and download my free blueprint to get started.

By following this guide, you’ll have everything you need to automate your social media strategy. Let the best social media automation tools handle the heavy lifting while you enjoy the benefits of a consistent, valuable online presence. 🏆